Stonetech committed to building the conditions for African talent. With a rebrand that brought its whole ecosystem into one story.
Overview
Across Africa, talent isn’t the problem. Access is. Stonetech was founded in Kaduna in 2023 to change that, and it grew fast: a Hub developing talent, a Venture Studio backing founders and Business Services building technology for organisations.
Its brand hadn’t kept up. People still saw a coworking space. We repositioned Stonetech as one African technology and innovation company, built its identity around a single idea, Build the Conditions, and gave all three arms one voice.
The partnership
- Innovative Business of the YearAwarded at the Tozali TV Awards, months after the rebrand.
- $150K investment securedFor Bookify, Stonetech’s AI-powered ERP, after the rebrand.
The Identity
Build the Conditions.
Everything Stonetech does creates the conditions for someone else to build: skills and space for talent, structure for founders, systems for businesses. That became the organising idea. One company, three arms, one job. In a category full of loud promises, Stonetech’s identity is calm and certain. It’s grounded, capable and quietly ambitious, and it works as well on a training poster as in a meeting with institutional partners.
ETHOS
Building great people, founders and businesses.
The Visual System
An identity this broad has to hold up everywhere Stonetech shows up: in a classroom, on a Demo Day stage, in a partner’s inbox and on the street. The system flexes the three arms without splitting into three brands.
- Pale Blue #E1F5FF
- Aqua #04E1CB
- Electric #066AFE
- Royal #022AC0
- Deep #002046
Voice
The Grounded Operator: clear about problems, close to the work and quietly ambitious.
We don’t perform innovation.
We help enable it.
In the world
Out in the world, the system keeps one calm voice, from a Demo Day stage and a founder’s story to a diploma poster and a cap on the street.
What happened next
The rebrand gave Stonetech a story as big as its work. In the months that followed, Stonetech was named Innovative Business of the Year at the Tozali TV Awards, and Bookify, its AI-powered ERP, secured a $150K investment.
Ishaq and his team really went above and beyond, we struggled to tell people our story and make them see the company we were actually building. They’ve solved that just the way we envisioned it. Would recommend them any day.
